With the current crisis, more people are working from home and more people are doing takeouts. Delivery services are getting popular at a time where the number of seats are getting limited due to social distancing restriction. Some restaurants and cafes see this as bad news. Their costs are increased as delivery does take aContinue reading “Up that take out Game.”
Tag Archives: Packaging Design
What is POSM – Point of Sales Marketing?
POSM (also called POPM or POP) stands for “Point of Sale Materials”. These are advertising materials that are used to communicate product information to the consumers at the point of sale. POSM is part of visual merchandising or advertising campaign tool. There are many kinds of POSM’s used by brands for their promotions campaigns. TheseContinue reading “What is POSM – Point of Sales Marketing?”
Sustainability in Packaging Design
Companies across the value chain are looking to sustainability to differentiate from their competitors and win new business. Companies face growing consumer and regulatory pressure to find sustainable packaging options that ‘reduce, reuse and recycle’ In Singapore, the “Circuit Breaker” has made a lot of people look at the amounts of waste generated when theyContinue reading “Sustainability in Packaging Design”
Creative and Inspiring designs do not need to be expensive.
Many of us want to have attractive packaging that sells itself, but the cost of production of some of the packaging can be costly. Many high end products comes in expensive packaging that makes it stand out from the crowd, but it does not need to be that way. The following are some of theContinue reading “Creative and Inspiring designs do not need to be expensive.”
Art of Gifts With Purchase
For marketing products, Gifts with Purchase is one of the more cost effective way to promote the product. Who does not love gifts? This is also a good way to make customer buy more of the product to get the “free gift”. The key idea of this is to promote your product, and improve yourContinue reading “Art of Gifts With Purchase”
Understanding the purpose of packaging.
Many products come in packaging, bottles, boxes and other containers. With the increasing interest in sustainability, perhaps we need to understand the purpose of packaging. 1) Bulk Items. In the past, many items are sold as bulk items, which means they don’t come with any packaging. You will have rice, nuts and other dried goodsContinue reading “Understanding the purpose of packaging.”
Importance of Packaging Form Factor
Smart design in reducing size can lead to a lot of savings. Packaging design can be used to make your products stand out. A desirable design is important, but one of the most important factors is still functionality. Packaging designs need to serve a purpose — to protect the contents and display them in aContinue reading “Importance of Packaging Form Factor”
Product Packaging Basics II
Packaging design process After answering all these questions, you can start to put together ideas for product packaging. Understand the inner packaging and outer packaging. For products with more than 1 part, to transport and store the product neatly, you may need to use layers.To give you a good idea, the packaging of a laptopContinue reading “Product Packaging Basics II”
Product Packaging Basics
Product packaging design refers to the creation of the exterior of a product. This includes The material (box, bottle, can, wrapper or any form of container)The font, graphics, colour, and other important information. A good design tells a story about the product. It visually engages us and the materials used can enhance the user experience by touchingContinue reading “Product Packaging Basics”
PACKAGING DESIGN 