Even when your products do not target the senior demographic specifically, there is a chance that seniors do make a significant portion of your customers. As discussed, seniors are becoming a significant segment; they have a lot of buying power and spend more on non-essentials and hobbies. So even when companies do not make productsContinue reading “Current Practice of Market to Seniors”
Tag Archives: Marketing
11 Tips to sell to Seniors.
Seniors are becoming a significant segment in many developed countries. They have a large amount of disposable income; they’re looking for guidance to help live longer, healthier lives. Marketing to seniors is different from marketing to other segments in general, as they may have additional requirements and preferences. Why Seniors? In many countries, the seniorsContinue reading “11 Tips to sell to Seniors.”
Art of Gifts With Purchase
For marketing products, Gifts with Purchase is one of the more cost effective way to promote the product. Who does not love gifts? This is also a good way to make customer buy more of the product to get the “free gift”. The key idea of this is to promote your product, and improve yourContinue reading “Art of Gifts With Purchase”
PACKAGING DESIGN 