Seniors are becoming a significant segment in many developed countries. They have a large amount of disposable income; they’re looking for guidance to help live longer, healthier lives. Marketing to seniors is different from marketing to other segments in general, as they may have additional requirements and preferences. Why Seniors? In many countries, the seniorsContinue reading “11 Tips to sell to Seniors.”
Tag Archives: Design
Cafe Redesign for COVID-19
As the seating capacity of restaurants, coffee shops, food courts are getting reduced, long queues become a common scene. For some of these venues, there is a QR code check-in and temperature taking at the entrance. And yes, all these procedures take extra time. I do believe that customers do not like the new arrangement,Continue reading “Cafe Redesign for COVID-19”
Importance of Packaging Form Factor
Smart design in reducing size can lead to a lot of savings. Packaging design can be used to make your products stand out. A desirable design is important, but one of the most important factors is still functionality. Packaging designs need to serve a purpose — to protect the contents and display them in aContinue reading “Importance of Packaging Form Factor”
How to pick a design firm that will suit your needs.
Many entrepreneurs may have products which they think are good and after having a few customers, reiterating the products, making them better, they may think they have a good product which they could sell. There are always questions that come to mind; Should I design my own packaging, website and social media engagement or hireContinue reading “How to pick a design firm that will suit your needs.”
Product Packaging Basics
Product packaging design refers to the creation of the exterior of a product. This includes The material (box, bottle, can, wrapper or any form of container)The font, graphics, colour, and other important information. A good design tells a story about the product. It visually engages us and the materials used can enhance the user experience by touchingContinue reading “Product Packaging Basics”
PACKAGING DESIGN 