If you have a product and you are getting distributors to sell it for you, chances are, it will end up in various retail stores or hypermarkets. With stiff competition from competitors and many different choices, what would make your products stand out from the competition? I have experienced this the hard way. As theContinue reading “Good packaging design helps products to stand out in retail”
Category Archives: Basics
Importance of Packaging Form Factor
Smart design in reducing size can lead to a lot of savings. Packaging design can be used to make your products stand out. A desirable design is important, but one of the most important factors is still functionality. Packaging designs need to serve a purpose — to protect the contents and display them in aContinue reading “Importance of Packaging Form Factor”
How to pick a design firm that will suit your needs.
Many entrepreneurs may have products which they think are good and after having a few customers, reiterating the products, making them better, they may think they have a good product which they could sell. There are always questions that come to mind; Should I design my own packaging, website and social media engagement or hireContinue reading “How to pick a design firm that will suit your needs.”
Product Packaging Basics II
Packaging design process After answering all these questions, you can start to put together ideas for product packaging. Understand the inner packaging and outer packaging. For products with more than 1 part, to transport and store the product neatly, you may need to use layers.To give you a good idea, the packaging of a laptopContinue reading “Product Packaging Basics II”
Why Packaging and Design?
“Think sustainable, thoughtful, unique and, of course, ‘outside of the box’!” — Daniella Shapiro on packaging trends for 2019
Product Packaging Basics
Product packaging design refers to the creation of the exterior of a product. This includes The material (box, bottle, can, wrapper or any form of container)The font, graphics, colour, and other important information. A good design tells a story about the product. It visually engages us and the materials used can enhance the user experience by touchingContinue reading “Product Packaging Basics”
PACKAGING DESIGN 