When it comes to festive visual merchandising, many stores in the US were pioneers. People look forward to the windows display of many stores in New York City during Christmas. Increasingly, many other retail stores and supermarkets around the world have stepped up their game during the festive seasons. These stores also have a holidayContinue reading “How do festive visual merchandising and packaging help brands?”
Category Archives: Packaging Design
Up that take out Game.
With the current crisis, more people are working from home and more people are doing takeouts. Delivery services are getting popular at a time where the number of seats are getting limited due to social distancing restriction. Some restaurants and cafes see this as bad news. Their costs are increased as delivery does take aContinue reading “Up that take out Game.”
Designed to Sell — How Visual Merchandising benefits your business.
Visual merchandising draws on concepts of consumer psychology and works to enhance your customers’ enjoyment. Making layout and product placement more visually pleasing could encourage consumers to buy more, return frequently, and spread the word about what you offer. Despite many potential benefits, there are many retailers who do not appreciate the importance of visualContinue reading “Designed to Sell — How Visual Merchandising benefits your business.”
Sustainability in Packaging Design
Companies across the value chain are looking to sustainability to differentiate from their competitors and win new business. Companies face growing consumer and regulatory pressure to find sustainable packaging options that ‘reduce, reuse and recycle’ In Singapore, the “Circuit Breaker” has made a lot of people look at the amounts of waste generated when theyContinue reading “Sustainability in Packaging Design”
Art of Gifts With Purchase
For marketing products, Gifts with Purchase is one of the more cost effective way to promote the product. Who does not love gifts? This is also a good way to make customer buy more of the product to get the “free gift”. The key idea of this is to promote your product, and improve yourContinue reading “Art of Gifts With Purchase”
Understanding the purpose of packaging.
Many products come in packaging, bottles, boxes and other containers. With the increasing interest in sustainability, perhaps we need to understand the purpose of packaging. 1) Bulk Items. In the past, many items are sold as bulk items, which means they don’t come with any packaging. You will have rice, nuts and other dried goodsContinue reading “Understanding the purpose of packaging.”
Good packaging design helps products to stand out in retail
If you have a product and you are getting distributors to sell it for you, chances are, it will end up in various retail stores or hypermarkets. With stiff competition from competitors and many different choices, what would make your products stand out from the competition? I have experienced this the hard way. As theContinue reading “Good packaging design helps products to stand out in retail”
Importance of Packaging Form Factor
Smart design in reducing size can lead to a lot of savings. Packaging design can be used to make your products stand out. A desirable design is important, but one of the most important factors is still functionality. Packaging designs need to serve a purpose — to protect the contents and display them in aContinue reading “Importance of Packaging Form Factor”
How to pick a design firm that will suit your needs.
Many entrepreneurs may have products which they think are good and after having a few customers, reiterating the products, making them better, they may think they have a good product which they could sell. There are always questions that come to mind; Should I design my own packaging, website and social media engagement or hireContinue reading “How to pick a design firm that will suit your needs.”
Product Packaging Basics II
Packaging design process After answering all these questions, you can start to put together ideas for product packaging. Understand the inner packaging and outer packaging. For products with more than 1 part, to transport and store the product neatly, you may need to use layers.To give you a good idea, the packaging of a laptopContinue reading “Product Packaging Basics II”
PACKAGING DESIGN 