When it comes to festive visual merchandising, many stores in the US were pioneers. People look forward to the windows display of many stores in New York City during Christmas. Increasingly, many other retail stores and supermarkets around the world have stepped up their game during the festive seasons. These stores also have a holidayContinue reading “How do festive visual merchandising and packaging help brands?”
Category Archives: Basics
Visual Merchandising Challenges and New Technologies
Technologies are getting into retail spaces, supermarkets and many other stores, most of them come in different payment methods to encourage cashless payment, and for bigger stores, “self-checkout” is becoming a trend as well. Buying decisions are getting made on the shelves. Retail point is one of the most critical part of the brand journey.Continue reading “Visual Merchandising Challenges and New Technologies”
Up that take out Game.
With the current crisis, more people are working from home and more people are doing takeouts. Delivery services are getting popular at a time where the number of seats are getting limited due to social distancing restriction. Some restaurants and cafes see this as bad news. Their costs are increased as delivery does take aContinue reading “Up that take out Game.”
What is POSM – Point of Sales Marketing?
POSM (also called POPM or POP) stands for “Point of Sale Materials”. These are advertising materials that are used to communicate product information to the consumers at the point of sale. POSM is part of visual merchandising or advertising campaign tool. There are many kinds of POSM’s used by brands for their promotions campaigns. TheseContinue reading “What is POSM – Point of Sales Marketing?”
Designed to Sell — How Visual Merchandising benefits your business.
Visual merchandising draws on concepts of consumer psychology and works to enhance your customers’ enjoyment. Making layout and product placement more visually pleasing could encourage consumers to buy more, return frequently, and spread the word about what you offer. Despite many potential benefits, there are many retailers who do not appreciate the importance of visualContinue reading “Designed to Sell — How Visual Merchandising benefits your business.”
Sustainability in Packaging Design
Companies across the value chain are looking to sustainability to differentiate from their competitors and win new business. Companies face growing consumer and regulatory pressure to find sustainable packaging options that ‘reduce, reuse and recycle’ In Singapore, the “Circuit Breaker” has made a lot of people look at the amounts of waste generated when theyContinue reading “Sustainability in Packaging Design”
Creative and Inspiring designs do not need to be expensive.
Many of us want to have attractive packaging that sells itself, but the cost of production of some of the packaging can be costly. Many high end products comes in expensive packaging that makes it stand out from the crowd, but it does not need to be that way. The following are some of theContinue reading “Creative and Inspiring designs do not need to be expensive.”
Art of Gifts With Purchase
For marketing products, Gifts with Purchase is one of the more cost effective way to promote the product. Who does not love gifts? This is also a good way to make customer buy more of the product to get the “free gift”. The key idea of this is to promote your product, and improve yourContinue reading “Art of Gifts With Purchase”
Understanding the purpose of packaging.
Many products come in packaging, bottles, boxes and other containers. With the increasing interest in sustainability, perhaps we need to understand the purpose of packaging. 1) Bulk Items. In the past, many items are sold as bulk items, which means they don’t come with any packaging. You will have rice, nuts and other dried goodsContinue reading “Understanding the purpose of packaging.”
Visual Merchandising Basics in Modern Trade
If you have products to be displayed in retail, there are some basics which you need to know in the trade. Some basic terminology that can make you sound like an expert. Display stand A good display stand has direct impact on product sales. Usually made with corrugated fiberboard, fluted polypropylene and acrylic, they canContinue reading “Visual Merchandising Basics in Modern Trade”
PACKAGING DESIGN 