packsg

Designed to Sell — How Visual Merchandising benefits your business.

Visual merchandising draws on concepts of consumer psychology and works to enhance your customers’ enjoyment. Making layout and product placement more visually pleasing could encourage consumers to buy more, return frequently, and spread the word about what you offer. Despite many potential benefits, there are many retailers who do not appreciate the importance of visualContinue reading “Designed to Sell — How Visual Merchandising benefits your business.”

Visual merchandising for your online store

Visual merchandising is normally associated with retail. However, with the new normal pushing more consumers online, it is important to have a good presence online with beautiful graphics and information on your products. For online, consumers visit the eCommerce site via mobile and web browsers. It is important to have an aesthetically pleasing online storeContinue reading “Visual merchandising for your online store”

Sustainability in Packaging Design

Companies across the value chain are looking to sustainability to differentiate from their competitors and win new business. Companies face growing consumer and regulatory pressure to find sustainable packaging options that ‘reduce, reuse and recycle’ In Singapore, the “Circuit Breaker” has made a lot of people look at the amounts of waste generated when theyContinue reading “Sustainability in Packaging Design”

Creative and Inspiring designs do not need to be expensive.

Many of us want to have attractive packaging that sells itself, but the cost of production of some of the packaging can be costly. Many high end products comes in expensive packaging that makes it stand out from the crowd, but it does not need to be that way. The following are some of theContinue reading “Creative and Inspiring designs do not need to be expensive.”

Art of Gifts With Purchase

For marketing products, Gifts with Purchase is one of the more cost effective way to promote the product. Who does not love gifts? This is also a good way to make customer buy more of the product to get the “free gift”. The key idea of this is to promote your product, and improve yourContinue reading “Art of Gifts With Purchase”

Understanding the purpose of packaging.

Many products come in packaging, bottles, boxes and other containers. With the increasing interest in sustainability, perhaps we need to understand the purpose of packaging. 1) Bulk Items. In the past, many items are sold as bulk items, which means they don’t come with any packaging. You will have rice, nuts and other dried goodsContinue reading “Understanding the purpose of packaging.”

Visual Merchandising Basics in Modern Trade

If you have products to be displayed in retail, there are some basics which you need to know in the trade. Some basic terminology that can make you sound like an expert. Display stand A good display stand has direct impact on product sales. Usually made with corrugated fiberboard, fluted polypropylene and acrylic, they canContinue reading “Visual Merchandising Basics in Modern Trade”

Good packaging design helps products to stand out in retail

If you have a product and you are getting distributors to sell it for you, chances are, it will end up in various retail stores or hypermarkets. With stiff competition from competitors and many different choices, what would make your products stand out from the competition? I have experienced this the hard way. As theContinue reading “Good packaging design helps products to stand out in retail”

Importance of Packaging Form Factor

Smart design in reducing size can lead to a lot of savings. Packaging design can be used to make your products stand out. A desirable design is important, but one of the most important factors is still functionality. Packaging designs need to serve a purpose — to protect the contents and display them in aContinue reading “Importance of Packaging Form Factor”

How to pick a design firm that will suit your needs.

Many entrepreneurs may have products which they think are good and after having a few customers, reiterating the products, making them better, they may think they have a good product which they could sell. There are always questions that come to mind; Should I design my own packaging, website and social media engagement or hireContinue reading “How to pick a design firm that will suit your needs.”