Gift-With-Purchase Series that makes a set, can it be done?
Gift-with-purchase is a common sales tactic used by brands to entice buyers to purchase their products. Generally, the gift is exclusive and limited, offered only during the promotion for a limited period or “while stocks last.” This creates a sense of urgency and exclusivity of the special offer, while instilling ‘fear-of-missing-out’ or also known as…
How do festive visual merchandising and packaging help brands?
When it comes to festive visual merchandising, many stores in the US were pioneers. People look forward to the windows display of many stores in New York City during Christmas. Increasingly, many other retail stores and supermarkets around the world have stepped up their game during the festive seasons. These stores also have a holiday…
Current Practice of Market to Seniors
Even when your products do not target the senior demographic specifically, there is a chance that seniors do make a significant portion of your customers. As discussed, seniors are becoming a significant segment; they have a lot of buying power and spend more on non-essentials and hobbies. So even when companies do not make products…
11 Tips to sell to Seniors.
Seniors are becoming a significant segment in many developed countries. They have a large amount of disposable income; they’re looking for guidance to help live longer, healthier lives. Marketing to seniors is different from marketing to other segments in general, as they may have additional requirements and preferences. Why Seniors? In many countries, the seniors…
Product Bundles
Many products have bundles, and these bundles can be: 1. Gift with purchase. 2. Products from the same brand. (Cross sell) 3. New Product launch and giving sample bundle with other sample products. 4. Bundle products that complement each other. Why do companies have product bundles? Bundles are product offer to entice customers for sales.…
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